5 Pillars of Business Development: Dec. 1-5 is BD Week at Axial

Here at Axial, we have been building a platform to help deal professionals – across business owners, intermediaries, and investors – close more deals.  In focusing on driving value for our members, our network and product is working to improve the efficiency of finding, connecting and being found by the most relevant opportunities and clients – a set of activities we call business development.

Business development refers to the full set of outbound and inbound strategies and activities that drive awareness of your company’s objectives.  There are tried-and-true strategies that have worked in the past, but many teams haven’t updated the tactics they can employ in a new, technologically-empowered world.   At Axial, we are hearing about the call from deal teams for more updated strategies on how to set goals in this new world and then how to meet them – for business development 2.0.

Dedicated business development teams and efforts have become a source of competitive advantage for the investor and investment banking community.  In partnership with our most successful members, Axial has codified the elements of a comprehensive program for business development 2.0 – a set of 5 key activities and the infrastructure required to excel at them.

In order to share best practices and checklists on building out a comprehensive strategy, we are focusing the week of December 1-5 on ideas for 2015 business development planning:

• Business Development Overview
• Articles on Forum this week (today on Marketing – How to Byline Your Way to Better Opportunities)
• 2015 Business Development Playbook

If we can answer any questions about business development or your strategy, please let us know, but until then, hope that these resources and using the Axial platform help your team plan for growth in 2015.