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The Winning LOI [Vol. 3, Issue 14, No. 41]

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Welcome to the latest issue of The Winning LOI, the Axial newsletter that anonymously reveals small business M&A valuation data and certain key deal terms associated with winning LOIs.

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Today, we’re reviewing the LOI deal terms for a manufacturing company within the Consumer Goods sector. When the deal confidentially went to market via Axial in Q4 2022, the company reported a revenue range of $1M-$2M and an EBITDA range of $100K-$500K. The Winning LOI was executed 52 days after pursuit and successfully closed 228 days later, with the buyer paying 100% cash at closing.

Looking to exit in Consumer Goods? Explore Axial’s Advisor Finder.

See below for Winning LOI #41’s anonymized data ⬇️


The Deal
Deal TypeChange of Control
Revenue Range (TTM)$1M - $2M
EBITDA Range (TTM)$100K - $500K
EBITDA Margin Range15% - 17%
Key IndustriesConsumer Goods
In-Market DateQ4 2022

Axial Deal Data
Recommendations*46
Recipients*28
# of Pursuits*6
Deal Pursuit Rate*21.43%
Winning LOI Pursuit to LOI Executed52 Days
Winning LOI Executed to Deal Closed228 Days

The LOI
Total Enterprise Value (TEV) Range$1M - $2M
EBITDA Multiple Range (TTM) 7.25x - 7.5x
Structure
➡️ Cash100% Cash For 80% Equity
➡️ Rollover Equity❌
➡️ Seller Financing❌
➡️ Earnout❌

Axial Sell-Side Member Data
Member TypeBusiness Broker
Total Deals Marketed on Axial626
Average Annual Deals Marketed71
Average Revenue of Deals$1,630,712
Average EBITDA of Deals$279,101

Axial Buyside Member Data
Member TypeCorporation
Number of Acquisitions5
Buyside Pursuit Rate*5.69%
Buyer Responsiveness Rate*84.55%


Definitions: 

*Recommendations: Axial sell-side members receive a matching set of buyside members for every deal they manage via Axial. A buyside recommendation refers to a specific buyside Axial member who matches a particular deal, also known as a “buyer match.”

*Recipient: A recipient is a buyside member who has been granted access by an Axial sell-side member to review a particular deal.

*Pursuit: Axial buyside members express initial interest in a deal by clicking “Pursue”, after which they can access and sign the NDA.

*Deal Pursuit Rate: The deal “Pursuit Rate” is defined as the number of times a particular deal is pursued by unique buyside members (i.e. the buyer shows explicit interest in exploring the deal) divided by the total number of buyside firms invited to evaluate the deal

*Buyside Pursuit Rate: The buyside “Pursuit Rate” is defined as the number of deals pursued by a particular buyer throughout an entire Axial membership term, divided by the total number of deals sourced during the same timeframe.

*Buyside Responsiveness Rate: The buyside “Responsiveness Rate” is defined as the rate at which a member responds to teaser shares within 5 days. The calculation initiates when a member has a minimum of 10 teasers and is calculated based on the member’s last 100 teasers received.


Disclosures: All data presented in The Winning LOI is anonymized to respect and protect the confidentiality of Axial members and their transactions. Data is provided to Axial by Axial members in accordance with the Axial Member Terms of Service. Axial has endeavored to present data accurately, but Axial does not and cannot fully verify the accuracy of the presented information. Information contained in The Winning LOI is for informational purposes only and does not represent investment advice or recommendations of any kind.

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