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The Winning LOI [Vol. 3, Issue 20, No. 47]

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Welcome to the latest issue of The Winning LOI, the Axial newsletter that anonymously reveals small business M&A valuation data and certain key deal terms associated with winning LOIs.

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In this issue, we feature a manufacturing deal within the Consumer Goods sector. The company reported a revenue range of $3M – $4M and an EBITDA range of $1M – $2M when the deal confidentially went to market in Q2 2023. The deal spent 279 days in market before the winning LOI was executed, successfully closing 90 days later.

The EBITDA multiple for this business was between 4.5x and 4.75x, with the final purchase price consisting of 77.7% cash and 22.3% structured as a multi-year earnout.

The Consumer Goods sector saw 402 deals come to market last quarter, reflecting a 44% increase from Q3 of last year and marking the highest deal count for the sector since Q2 2022, which had 397 deals.

Consumer Goods Deals Marketed via Axial by Quarter

 

See below for Winning LOI #47’s anonymized data ⬇️

The Deal
Deal TypeChange of Control
Revenue Range (TTM)$3M - $4M
EBITDA Range (TTM)$1M - $2M
EBITDA Margin Range37% - 40%
Key IndustriesConsumer Goods
In-Market DateQ2 2023

Axial Deal Data
Recommendations*22
Recipients*22
# of Pursuits*7
Deal Pursuit Rate*31.82%
Winning LOI Pursuit to LOI Executed279 Days
Winning LOI Executed to Deal Closed90 Days

The LOI
Purchase Price Range$5M - $6M
EBITDA Multiple Range (TTM) 4.5x - 4.75x
Exclusivity60 Days
Structure
➡️ Cash77.7%
➡️ Earnout22.3%

Axial Sell-Side Member Data
Member TypeM&A Advisory Firm
Total Deals Marketed on Axial3
Average Annual Deals Marketed2
Average Revenue of Deals$11,170,000
Average EBITDA of Deals$2,310,000

Axial Buyside Member Data
Member TypeIndividual Investor
Number of Acquisitions5
Buyside Pursuit Rate*17.78%
Buyer Responsiveness Rate*91.11%


Definitions: 

*Recommendations: Axial sell-side members receive a matching set of buyside members for every deal they manage via Axial. A buyside recommendation refers to a specific buyside Axial member who matches a particular deal, also known as a “buyer match.”

*Recipient: A recipient is a buyside member who has been granted access by an Axial sell-side member to review a particular deal.

*Pursuit: Axial buyside members express initial interest in a deal by clicking “Pursue”, after which they can access and sign the NDA.

*Deal Pursuit Rate: The deal “Pursuit Rate” is defined as the number of times a particular deal is pursued by unique buyside members (i.e. the buyer shows explicit interest in exploring the deal) divided by the total number of buyside firms invited to evaluate the deal

*Buyside Pursuit Rate: The buyside “Pursuit Rate” is defined as the number of deals pursued by a particular buyer throughout an entire Axial membership term, divided by the total number of deals sourced during the same timeframe.

*Buyside Responsiveness Rate: The buyside “Responsiveness Rate” is defined as the rate at which a member responds to teaser shares within 5 days. The calculation initiates when a member has a minimum of 10 teasers and is calculated based on the member’s last 100 teasers received.


Disclosures: All data presented in The Winning LOI is anonymized to respect and protect the confidentiality of Axial members and their transactions. Data is provided to Axial by Axial members in accordance with the Axial Member Terms of Service. Axial has endeavored to present data accurately, but Axial does not and cannot fully verify the accuracy of the presented information. Information contained in The Winning LOI is for informational purposes only and does not represent investment advice or recommendations of any kind.

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