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The Winning LOI [Vol. 4, Issue 2, No. 54]

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Welcome to the latest issue of The Winning LOI, the Axial newsletter that anonymously reveals small business M&A valuation data and certain key deal terms associated with winning LOIs.

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In today’s issue, we review the LOI for a Consumer Goods company that reported a revenue range of $10M-$12M and an EBITDA range of $2M-$3M when the deal confidentially went to market via Axial in Q1 2024. The company produces custom packaging solutions, offering durable and versatile products designed for various industrial and commercial applications.

The LOI is structured as a combination of cash, seller financing, and a performance-based earnout. The earnout is structured over two terms, contingent on the business achieving specific EBITDA benchmarks in 2025 and 2026. If the full earnout is realized, the resulting EBITDA multiple for the transaction will range between 5.5x and 5.75x.

Looking to Exit Your Business? Explore Axial’s Advisor Finder.


See below for Winning LOI #54’s anonymized data ⬇️

The Deal
Deal TypeChange of Control
Revenue Range (TTM)$10M - $12M
EBITDA Range (TTM)$2M - $3M
EBITDA Margin Range17% - 20%
Key IndustriesConsumer Goods
In-Market DateQ1 2024

Axial Deal Data
Recommendations*333
Recipients*328
# of Pursuits*50
Deal Pursuit Rate*15.24%
Winning LOI Pursuit to LOI Executed94 Days
Winning LOI Executed to Deal Closed104 Days

The LOI
Purchase Price Range$9M - $10M
EBITDA Multiple Range (TTM) 4.25x - 4.5x
Exclusivity75 Days
Structure
➡️ Cash88% of TEV
➡️ Rollover Equity❌
➡️ Seller Note12% of TEV
➡️ Earnout✅ Performance-Based

Axial Sell-Side Member Data
Member TypeM&A Advisory Firm
Total Deals Marketed on Axial8
Average Annual Deals Marketed3
Average Revenue of Deals$19,597,143
Average EBITDA of Deals$2,472,857

Axial Buyside Member Data
Member TypePrivate Equity
Number of Acquisitions9
Buyside Pursuit Rate*9.63%
Buyer Responsiveness Rate*76.30%


Definitions: 

*Recommendations: Axial sell-side members receive a matching set of buyside members for every deal they manage via Axial. A buyside recommendation refers to a specific buyside Axial member who matches a particular deal, also known as a “buyer match.”

*Recipient: A recipient is a buyside member who has been granted access by an Axial sell-side member to review a particular deal.

*Pursuit: Axial buyside members express initial interest in a deal by clicking “Pursue”, after which they can access and sign the NDA.

*Deal Pursuit Rate: The deal “Pursuit Rate” is defined as the number of times a particular deal is pursued by unique buyside members (i.e. the buyer shows explicit interest in exploring the deal) divided by the total number of buyside firms invited to evaluate the deal

*Buyside Pursuit Rate: The buyside “Pursuit Rate” is defined as the number of deals pursued by a particular buyer throughout an entire Axial membership term, divided by the total number of deals sourced during the same timeframe.

*Buyside Responsiveness Rate: The buyside “Responsiveness Rate” is defined as the rate at which a member responds to teaser shares within 5 days. The calculation initiates when a member has a minimum of 10 teasers and is calculated based on the member’s last 100 teasers received.


Disclosures: All data presented in The Winning LOI is anonymized to respect and protect the confidentiality of Axial members and their transactions. Data is provided to Axial by Axial members in accordance with the Axial Member Terms of Service. Axial has endeavored to present data accurately, but Axial does not and cannot fully verify the accuracy of the presented information. Information contained in The Winning LOI is for informational purposes only and does not represent investment advice or recommendations of any kind.

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