As the VP of Product at Axial, Giff Constable oversees the product, engineering, and content (i.e. Middle Market Review) teams. He previously ran and sold several middle-market tech companies, was CEO of a global innovation consulting company, and was a banker with Broadview/Jefferies. He is the author of the internationally-acclaimed book Talking to Humans, teaching entrepreneurs how to vet their ideas through customer discovery, and has an upcoming book on experiments and business validation.