The Investment Preferences of Family Offices

Deterred by the volatility of the public markets and the high-fee, low-transparency nature of private equity, many family offices have been seeking direct investment alternatives. There are plenty of examples of family offices taking their “own networks of contacts and industry expertise” to the acquisition table, explained a recent Forbes article.

However, not all family offices are ready to go at it alone. Instead, many family offices are seeking club deals or co-investment opportunities with their private equity counterparts. Whether it is an investment for diversification, or they simply need extra capital, a symbiotic relationship with private equity can be quite valuable to the right family office.

To establish a successful relationship, firms need to understand the unique strategies, perspectives, and goals of a family office. In the below presentation, Richard Wilson — Founder of the Family Offices Group — discusses the 7 investment priorities of family offices, their 3 types of direct investments, top mistakes when dealing with family offices, and more. You can view the slides here or watch the entire presentation below.