Building an Effective Teaser: Insights From Axial Investors
In lower middle market M&A, the teaser is often the first introduction a potential buyer has to a company. This…
In honor of April Fools’ Day, we’ve decided to make a light-hearted Mad Libs for our readers. Think you have the best story? Leave it in the comments or send us the final version at [email protected].
Never played Mad Libs before? First, fill in the slots in Step 1 without peeking at the story below. Then fill in your answers in Step 2. You’ll be surprised at the story you get!
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John Smith, a Managing Director at (1. _________) Capital, was very excited about the potential investment in (2._________) Strategy Corp. He had received the teaser through his proprietary (3._________) dealflow strategy, Â and the company perfectly fit the key criteria: a (4._________) business located in (5._________) with a revenue of (6._________) million.
However, things took a turn for the worse when Mr. Smith began his due diligence. Not only had the company misfiled the patent for its signature (7. _________) printing technique, it had also been ignoring the environmental regulation that protected the local (8. ________) species.
Frustrated by these oversights, Mr. Smith immediately raised the issues with the CEO, Steve Applegate. While discussing, the situation continued to devolve when Mr. Applegate’s (9._________) burst into the office demanding the immediate halt of negotiations.
Apparently, there had been a discussion that morning among the board, and they had decided that they would not sell for less than $1 billion. Their logic was sound: they had heard from (10._________)’s (11._________)’s (12._________) that another manufacturing company sold for that price. Shouldn’t they get a similar price?
Unsure how to respond, Mr. Smith said he would discuss the developments with his colleagues. He ran to his (13._________)  — if he moved fast enough, he might still be able to make it to Axial’s (14._________) Summit.