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Advisors, Business Owners

The Winning M&A Advisor [Vol. 1, Issue 4]

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Welcome to the 4th issue of the Winning M&A Advisor, the Axial publication that anonymously unpacks data, fees, and terms from the winning M&A engagement letters of professional M&A advisors using Axial to win new sell-side business.

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Engagement Letter Details
Retainer Required Yes
Retainer Amount $7,500
Retainer Applied to Success Fee Yes
Payment Terms Upfront
Engagement Duration 9 months
Success Fee 3% of a debt raise, 5% of an equity raise
Minimum Fee Yes - $180,000
Exclusive No
Special Terms
Non-Exclusive: The company is allowed to engage other advisors simultaneously without exclusivity. However, it includes a non-circumvention clause for nine months post-termination, requiring payment if transactions involve parties introduced by the advisor.
Termination Clause: Either party can terminate with 10 days' notice after one month. However, the advisor retains the right to fees for transactions with introduced parties within nine months of termination.

Behind The Win:

As part of every Advisor Finder process, we ask the business owner or management team to provide a rationale for why they hired a given advisor. The following attributes contributed to the selection of the Winning M&A Advisor:

  1. Industry-Specific Expertise: Since 2020, the advisor has represented 13 apparel, accessory, and DTC brands, aligning with the company’s market focus.
  2. Specialized Network & Knowledge: The advisor’s strong network of LMM funders and deep understanding of e-commerce and Amazon business models made them uniquely suited for the engagement.
  3. Track Record: The firm’s principals have over 18 years of experience, completing transactions totaling $15+ billion in aggregate value.
  4. Favorable Terms: Non-exclusivity and a flexible termination clause offered greater control and flexibility.

Looking to exit your business? Find an advisor you can trust.


The Business
Timeline
Reaches Out To Axial 5/15/2024
Begins Interviewing M&A Advisors 5/21/2024
Signs The Winning Engagement Letter 9/17/2024
Business Data
Industry Consumer Goods
Revenue Range $35M - $40M
EBITDA Range $3M - $5M
Desired Transaction
Transaction Type Capital Raise
Reason For Transaction Refinance debt & support growing demand
Transaction Timeline <6 months
Advisor Recommendation #1
Firm Type M&A Advisor
Generalist & Specialist Specialist
Deals Marketed on Axial L12 10
Deals Marketed on Axial All-Time 34
Average Revenue of Deals $10,288,205
Average EBITDA of Deals $1,832,636
Advisor Recommendation #2
Firm Type Investment Bank
Generalist & Specialist Generalist
Deals Marketed on Axial L12 29
Deals Marketed on Axial All-Time 192
Average Revenue of Deals $15,976,859
Average EBITDA of Deals $2,997,174
Advisor Recommendation #3
Firm Type Investment Bank
Generalist & Specialist Generalist
Deals Marketed on Axial L12 11
Deals Marketed on Axial All-Time 41
Average Revenue of Deals $19,590,244
Average EBITDA of Deals $2,997,174

The Winning M&A Advisor – 1, 2 or 3?

Recommendation #3

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